A psychologist is an individual who holds a valid Wisconsin license under s. 455.04(1), Wis. Stats.
The practice of psychology means rendering to any person for a fee a psychological service involving the application of principles, methods and procedures of understanding, predicting and influencing behavior, such as the principles pertaining to learning, perception, motivation, thinking, emotions and interpersonal relationships; the methods and procedures of interviewing; counseling, psychotherapy, psychoanalysis and biofeedback; and the methods and procedures of constructing, administering and interpreting tests of mental abilities, aptitudes, interests, attitudes, personality characteristics, emotion and motivation. The application of these principles and methods includes, but is not restricted to all of the following:
(a) psychological diagnosis, prevention, and treatment of problems in behavioral, vocational, educational, emotional, sexual, neuropsychological and mental disorders.
(b) treatment for alcohol and other substance abuse, disorders of habit and conduct, and the psychological and behavioral aspects of physical illness, accident or other disabilities.
(c) any other activity authorized by statute or by rules promulgated by the Psychology Examining Board.
Psychotherapy means the use of learning, conditioning methods and emotional reactions in a professional relationship to assist persons to modify feelings, attitudes and behaviors which are intellectually, socially or emotionally maladjustive or ineffectual.
A person makes a representation to be a psychologist when the person uses publicly any title or description of services incorporating the words "psychology", "psychological" or "psychologist", and when the person makes a declaration to be trained, experienced or an expert in the field of psychology and offers to engage or engages in the practice of psychology for any person for a fee.
No person may engage in the practice of psychology or the private practice of school psychology, or attempt to do so or make a representation as authorized to do so, without a license issued by the Wisconsin Psychology Examining Board.
Only an individual licensed under s. 455.04(1), Wis. Stats., may use the title "psychologist" or any similar title or state or imply that he or she is licensed to practice psychology. Only an individual licensed under s. 455.04(1) or (4), Wis. Stats., may represent himself or herself to the public by any description of services incorporating the word "psychological" or "psychology".